Amazon Cancels One-Month Prime Subscription in India Due to RBI Mandate, Discontinues Free Trial as Well
Amazon Cancels One-Month Prime Subscription in India Due to RBI Mandate, Discontinues Free Trial as Well
Amazon will no longer offer monthly Prime membership in India. Moving forward, the e-commerce giant will only be offering three-month or annual Prime memberships. The Amazon Prime subscription amount begun at Rs. 129 per month, but this starting pack has been removed to adhere with new Reserve Bank of India mandate. RBI's new guideline asks banks and financial institutions to implement an additional factor of authentication (AFA) for processing recurring online transactions. The deadline for implementation of this new mandate has been set for September 30.
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